Description

Lunch-N-Learn: 

Understanding Data Driven Advertising & The Advantages of Programmatic Media Buying

📅 Date: November 7, 2024
🕒 Time: 11:30 AM – 1:00 PM
📍 Location: Randy Marion Conference Room, Chamber of Commerce

Event Description:
Join us for an engaging and informative Lunch-N-Learn where we’ll explore the world of data-driven advertising and programmatic media buying. Whether you’re a business owner, marketing professional, or just curious about the latest digital advertising trends, this session is for you!

Key Takeaways:

Learn the basics of data-driven advertising

Discover how programmatic media buying can boost your campaigns

Understand the power of real-time ad delivery and optimization

You won’t want to miss this course! It’s a fantastic opportunity to network, ask questions, and gain insights that will help you stay competitive in the ever-evolving world of digital marketing. And of course, enjoy a delicious lunch while you're at it!

This professional development session will be taught by two of the industries seasoned professionals Ann Kraus and Andrew Davis.

Ann Kraus (Huntersville, NC) has an Advanced Degree in Instructional Design and Curriculum Development from UMass Boston, and years of experience creating education for adult learners. Ann has developed an entire sales curriculum for a major media company, and a full curriculum on building digital advertising campaigns. Her expertise is taking hard to grasp technical information and relaying it to learners in easy to digest terminology.  She has worked at various TV stations, and has taught at Boston College and Boston University. She is currently the Senior Manager for Training Learning and Development for Simpli.fi, a data driven advertising platform based in Ft Worth Texas.

Andrew Davis is a sales and digital marketing expert with over 20 years of experience. As Sales Director at Simpli.fi, he specializes in SaaS sales and digital marketing strategies. His previous roles include managing digital sales at Gray Television and leading marketing initiatives for automotive clients. Andrew's skills include SaaS, digital marketing, SEM, and leadership, with a strong focus on customer satisfaction and data-driven decisions.