
Professional Development Sales Series – Session 3
5 Reasons You Need a Sales Process
Consistent, predictable SALES result from having a repeatable SALES PROCESS. Understand the power of constructing a process that fits how your customers buy.
Led by Insightful Selling, Inc. founder John Buckner, this interactive Lunch & Learn will guide attendees through the essential components of an effective sales plan — whether you are selling as an individual contributor or leading a team.
What You’ll Learn
Why you need a Sales Process
What does an effective Sales Process look like
How to construct a Sales Process for your business
What you can do with your Sales Process once you have one that everyone uses
Attendees will leave with a clearer understanding of how to translate strategy into action, creating focus and direction that supports consistent sales execution throughout the year.
Who Should Attend
This session is ideal for:
Business owners and entrepreneurs
Sales leaders and managers
Professionals responsible for personal or team revenue goals
Anyone looking to bring structure, clarity, and discipline to their sales efforts
About the Series
This six-month Professional Development Sales Series is designed to help participants build consistent, predictable, and scalable sales success through practical instruction and real-world application.
Lunch will be served
Sessions held monthly on the 2nd Wednesday
11:00 AM – 1:00 PM
Lake Norman Chamber’s Randy Marion Conference Room
Participants completing all six sessions will receive an official LKN Sales Series Certificate
About the Presenter

John Buckner brings more than 30 years of real-world sales and marketing leadership experience, having driven revenue growth for Fortune-500 companies such as Ingersoll-Rand and Stanley Black & Decker. While working for Westrock Coffee, a prominent wholesale coffee roaster, he advised McDonald's, Chick-fil-A, Taco Bell, and 7-11 on menu additions. John's career also includes selling in new products to Home Depot, Lowe's, Target, and Walmart.
Today, through Insightful Selling™, John is dedicated to helping entrepreneurs and small business owners build smarter, stronger, and more sustainable sales engines—where strategy meets execution.