Description

Professional Development Sales Series – Session 5

Sales Drivers

The drivers of sales success provide a blueprint for your company’s revenue engine. Determine where you need to invest in 2026.

Led by Insightful Selling, Inc. founder John Buckner, this interactive Lunch & Learn will guide attendees through the essential components of an effective sales plan — whether you are selling as an individual contributor or leading a team.

Key Concepts

Take a FREE assessment of your firm’s Sales Function.

Learn what companies frequently get wrong with Sales.

Discover the “top ten” components of a Robust Revenue Engine based on a recent national study.

See clearly where your company has gaps, that when completed, will enhance your Sales function, leading to improved Revenue Growth.

Attendees will leave with a clearer understanding of how to translate strategy into action, creating focus and direction that supports consistent sales execution throughout the year.

Who Should Attend

This session is ideal for:

Business owners and entrepreneurs

Sales leaders and managers

Professionals responsible for personal or team revenue goals

Anyone looking to bring structure, clarity, and discipline to their sales efforts

About the Series

This six-month Professional Development Sales Series is designed to help participants build consistent, predictable, and scalable sales success through practical instruction and real-world application.

Lunch will be served

Sessions held monthly on the 2nd Wednesday

11:00 AM – 1:00 PM

Lake Norman Chamber’s Randy Marion Conference Room

Participants completing all six sessions will receive an official LKN Sales Series Certificate

About the Presenter

John Buckner has brought more than 30 years of real-world sales and marketing leadership experience, having driven revenue growth for Fortune-500 companies such as Ingersoll-Rand and Stanley Black & Decker. While working for Westrock Coffee, a prominent wholesale coffee roaster, he advised McDonald's, Chick-fil-A, Taco Bell, and 7-11 on menu additions. John's career also includes selling new products to Home Depot, Lowe's, Target, and Walmart.

Today, through Insightful Selling™, John is dedicated to helping entrepreneurs and small business owners build smarter, stronger, and more sustainable sales engines—where strategy meets execution.