Description

Professional Development Sales Series – Session 2

Sales Plan: Building a Clear, Measurable Roadmap for Growth

A great sales year doesn’t happen by accident — it’s built with intention, structure, and clarity. In Session 2 of the Lake Norman Chamber’s six-month Professional Development Sales Series, participants will take a deep dive into what separates a wish list from a real, executable sales plan.

Led by Insightful Selling, Inc. founder John Buckner, this interactive Lunch & Learn will guide attendees through the essential components of an effective sales plan — whether you are selling as an individual contributor or leading a team.

What You’ll Learn

In this session, participants will explore:

What a strong sales plan actually looks like — beyond templates and theory

The core elements every effective sales plan should include

How to formulate realistic, motivating sales objectives for yourself and your team

What metrics truly matter — and which ones distract from results

How to align activity, accountability, and outcomes to drive performance

Attendees will leave with a clearer understanding of how to translate strategy into action, creating focus and direction that supports consistent sales execution throughout the year.

Who Should Attend

This session is ideal for:

Business owners and entrepreneurs

Sales leaders and managers

Professionals responsible for personal or team revenue goals

Anyone looking to bring structure, clarity, and discipline to their sales efforts

About the Series

This six-month Professional Development Sales Series is designed to help participants build consistent, predictable, and scalable sales success through practical instruction and real-world application.

Lunch will be served

Sessions held monthly on the 2nd Wednesday

11:00 AM – 1:00 PM

Lake Norman Chamber’s Randy Marion Conference Room

Participants completing all six sessions will receive an official LKN Sales Series Certificate

About the Presenter

John Buckner brings more than 30 years of real-world sales and marketing leadership experience, having driven revenue growth for Fortune-500 companies such as Ingersoll-Rand and Stanley Black & Decker. While working for Westrock Coffee, a prominent wholesale coffee roaster, he advised McDonald's, Chick-fil-A, Taco Bell, and 7-11 on menu additions. John's career also includes selling in new products to Home Depot, Lowe's, Target, and Walmart.

Today, through Insightful Selling™, John is dedicated to helping entrepreneurs and small business owners build smarter, stronger, and more sustainable sales engines—where strategy meets execution.